ABOUT
Brands built for where you're going.
For 15 years I've led brand strategy, repositioning, refreshes and rebrands for some of Ireland's best-known organisations. Now I work independently, directly with MDs, leadership teams and marketing leaders.
Brand lead and programme manager
Let's talk about where you're going.
An initial 30-minute call, at no charge.
With the award-winning agency Image Now, I led brand programmes across banking, the public sector and national brands, including An Post and PTSB.
I've been both the brand lead and the programme manager: building the business case, costing it for the board, managing the agencies and suppliers, bringing people on board, and seeing it through to launch.
I've worked across banking, the public sector, travel, property, technology, consumer brands and healthcare, on brands used by millions of people every day. I've worked agency-side and alongside marketing teams, so I know what it takes for a brand to work long after launch day.