The right amount of change, led properly..

SERVICES

You get one senior person, personally committed to your brand, who stays with the work from the first conversation to launch day.

I bring commercial brand strategy and hands-on programme management, built on 15 years of leading brand programmes for some of Ireland's best-known organisations. I lead every project personally, and bring in a trusted network of design, digital and production specialists as each project needs them.

  • An established business with several teams, sites or service lines

  • Or a funded scale-up that has outgrown its early brand

  • A leadership team or board to bring along, and a budget to manage well

  • A reason to act now: growth, a merger, new leadership, a new market

  • Agencies or suppliers to coordinate, or that need a senior lead

Is this right for you?

My work makes the biggest difference where there's real complexity to manage.

What I do

Brand and business review

Assessing where the brand supports the business strategy, and where it holds it back.

Research

Understanding how customers, staff and stakeholders see the brand today.

Positioning and proposition

Defining what you stand for, who it's for, and why customers should choose you.

Business case and costings

Building the case, budget and timeline that leadership can sign off with confidence.

Agency selection and management

Choosing, briefing and leading the right design, digital, web and production partners.

Rollout and launch

Managing the change across every touchpoint, inside the business and out.

Bringing people on board

Engaging employees, leadership, the board, investors and partners, so everyone understands the change and gets behind it.

Marketing set-up and handover

Defining what marketing needs to do, briefing or helping hire the team and agencies, and handing over a brand plan they can run with.

Website and digital presence

Planning the site, writing the messaging and managing the build with digital partners.

LinkedIn and leadership profile

Showing the expertise of your leaders where clients and recruits look first.

Ways to work together

From a first Brand Check to a retained partnership. Each has a defined scope and a fixed fee agreed in writing.

START HERE · 1–2 WEEKS · FIXED FEE

Brand Check

  • For MDs and marketing leads who suspect their brand is unclear, out of date or drifting.

  • How your brand shows up to customers, compared with competitors

  • Review of website, LinkedIn and sales materials

  • Leadership conversations: where the business is going

  • Findings session and a prioritised plan: light touch, refresh or full rebrand

  • Fee credited against a follow-on project within 30 days.

2–4 DAYS A MONTH · MONTHLY RETAINER

Retained Partner

  • For MDs and leadership teams who want a senior brand adviser after launch, to keep every new decision on-brand.

  • Monthly leadership session

  • Brand decisions, agency briefs and new launches kept on-brand

  • 3-month minimum

TYPICALLY 6–12 WEEKS · FIXED FEE

Brand Refresh

  • For businesses that have grown, merged or changed direction, and need a sharper position, story and look, without starting from scratch.

  • Understand: leadership and customer interviews, competitor review

  • Define: positioning, proposition and key messages, agreed with leadership

  • Roll out: website, LinkedIn and sales materials, internal launch

  • Hand over: a brand plan your marketing team or agencies can run with

  • Design and web work delivered with trusted partners, quoted separately.

PER PROJECT · DAY RATE

Rebrand Lead for agencies

  • For design and brand agencies that need senior strategy or programme leadership on a client rebrand.

  • Pitch support and costings

  • Brand strategy and positioning

  • Client stakeholder management

  • Programme management of rollout, as part of your team

TIMELINE AGREED TO SUIT · FIXED FEE PER PHASE

Rebrand

  • For businesses whose name or identity no longer fits, after a merger, new ownership or a

    major change of direction.

  • Business case and full costings for board sign-off

  • Brand strategy, positioning and architecture

  • Agency selection and management, identity and guidelines

  • Rollout and launch, with budget, timeline and stakeholders managed throughout

  • Employees, board, investors and partners brought on board

  • Marketing set-up: the brand plan, the team or agencies, and a clean handover

How every engagement works

01 Understand

Where the business is going, and where the brand holds it back.

03 Plan & cost

A business case, budget and timeline leadership can sign off.

02 Decide

The scale of change, and the new position.

04 Deliver

Agencies, rollout and launch managed to completion.

Not sure how much needs to change?

An initial 30-minute call, at no charge, to recommend the right starting point.

Arrange a call

“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”

– Former Customer